Santa Paws is coming to town! Get involved in our festive photo campaign

Winston the Pug, based in Abbey Wood, dons a Santa Hat and looks up at the camera

It’s more fun than ever to show your support for your local mental health and dementia charity this festive period.

Join our #SantaPaws campaign – dress your furry friend up for their very own spot in our upcoming online Santa Paws gallery.

How to get involved

  1. Dress up your pet in a Christmas outfit* – whether that’s as an Elf, Santa or Rudolph, we encourage every pet to join the pawty
  2. Snap a picture to share on Facebook, Instagram, Linkedin, Twitter or Threads. If you’re not on social media, please email your photo to
  3. Include your pet’s name and make sure to tag @blgmind so that we can add your photo to our online Santa Paws gallery just before Christmas
  4. Tell us why you’re raising awareness of mental health problems and dementia this Christmas. Include your reason in your caption.
  5. If you can, donate. We suggest a small £2 donation to support our work – simply text BLGXMAS to 70085.

*Check out this article from the RSPCA on dressing your pet up safely.


  • We are welcoming submissions from the 1 December until the 15 December.
  • The online Santa Paws gallery will be available on our website the 22 December.


This year, we are calling all our supporters to do something silly to support something serious.

The festive period can be an especially challenging time for people with mental health problems and dementia. So, this time of year highlights the importance of the work we do.

At the moment, we support thousands of people each year. Your support will help us reach more people and make a positive difference in their lives.

Need some inspiration?

Dave, a ginger cat in Beckenham, takes part in #SantaPaws as he snoozes on a white sofa with a Christmas tree behind him.

Cinnamon sits on a festive bed of Christmas tree needles in her Deptford home

Willow, a Biggin Hill local, plays with fairy lights on a bed

Why support your local Mind?

We are an independent charity, and part of a wider Mind family which includes over 100 local Minds.

Being local means that we understand our community and provide on-the-ground services that local people need. We work to be there when it matters for people living with mental health problems and dementia in Bromley, Lewisham and Greenwich.

We are proud to part of the wider Mind family. We are also proud to be Bromley, Lewisham and Greenwich Mind (BLG Mind), an independent charity, which means we raise our own funds.

This means that every pound raised by amazing individuals and businesses in our community really does make a difference to local people. Find out how to donate online.

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